The Twitter Job Search Guide -- A Review

For those of you who have jobs waiting for you once you pass the bar, congratulations.  If you do not have a job lined up, read on.  Even if you do have a job lined up, read on because the information below can help you find and obtain clients as well as build your network to enable you to find a new job when the time is right.

I recently finished reading a great book called The Twitter Job Search Guide: Find a Job and Advance Your Career in Just 15 Minutes a Day.  I highly recommend it and have began applying its principles to my career.

For those of you who have never used Twitter or who think Twitter is just a frivolous diversion, the authors of the Twitter Job Search Guide provide a good discussion of why Twitter is so useful to the job-seeker (and client-seeker) and of how to set up your own Twitter account.  Importantly, the authors give advice on how to set up your Twitter profile to give it the best opportunity to be found by search engines.

For example, in chapter 8 of the book, the authors apply the vogue concept of personal branding to using Twitter.  They provide 10 steps for "mining, defining, and redefining your brand."  But a brand means nothing unless you can sell the brand.  The authors know this and provide great advice on how to present your "Branded Value Position" to potential employers (and clients).  In short, you learn how to answer the employer's question:  if I hire you, what's in it for me?

Another useful section in the Twitter Job Search Guide is a discussion of how to create Twitter-friendly resumes and cover letters.  In addition, the book is punctuated with great advice from employers, recruiters, and successful, Twitter-using job seekers.

Beyond all this, the authors provide ample cautions and advice about how to avoid trouble in the twittersphere.  They refer, quite cleverly, to these techniques as "discretionary authenticity."

In short, the Twitter Job Search Guide is a great book, and I recommend that you read it as soon as possible.

[Photo: carrotcreative]


Sam Smith said...

Using a executive search firm really helped me narrow down where i wanted to work.

Bar Advisor said...

Sam: Did you use Twitter in your job search at all?

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